{ "title": "54.670 fans ontdekken de toekomst van gaming en popcultuur op Heroes World in Brussels Expo", "modified_at": "2026-10-18 17:36:15", "published_at": "2026-10-18 17:30:00", "url": "https://press.heroes-world.be/54670-fans-ontdekken-de-toekomst-van-gaming-en-popcultuur-op-heroes-world-in-brussels-expo", "short_url": "http://prez.ly/wgne", "culture": "nl_BE", "language": "NL", "subtitle": "Van Hollywood-sterren tot K-pop en gaming: het nieuwe popcultuurfestival brengt drie vertrouwde evenementen samen op 70.000 m\u00b2 ", "slug": "54670-fans-ontdekken-de-toekomst-van-gaming-en-popcultuur-op-heroes-world-in-brussels-expo", "body": "

BRUSSEL, 18 oktober 2026 – Hollywoodsterren, honderden cosplayers, een uitvoerige game-zone en duizenden popcultuurfans: Brussels Expo vormde dit weekend het decor voor het geeky festival Heroes World. Dat vond voor het eerst plaats na de samensmelting van 3 popcultuur-events, met een frisse nieuwe lay-out, een sterke gaming-presence en een merkbare opwaardering van alle gethematiseerde zones.

Wie Heroes World binnenkwam, begreep meteen het spektakelgehalte van dit evenement: shops met geeky verzamelstukken en community-ontmoetingsplaatsen kregen in de eerste hal een ware skyline aan indrukwekkende gaming-standen. Het DNA van evenementen Made in Asia, Heroes Comic Con en GameForce zit er ook na de samensmelting nog duidelijk in.

Gaming-skyline

Opvallend is de sterk opgewaardeerde Game Island-zone. Gloednieuwe indiegames van lokale ontwikkelaars, podcasters en nationaal esports-geweld stonden zij aan zij met onder meer de ludieke activatie rond de nieuwste Street Fighter-film en de talenten achter Game of the Year 2025: Clair Obscur: Expedition 33.

Michiel Houwen, General Manager van Flanders Game Hub, was enthousiast over het concept. "Heroes World zet talenten van eigen bodem mee op de kaart, geeft hen visibiliteit en bouwt met storytelling tegelijk een prachtige verzamelplek voor de Belgische gaming-community’s in zowel game-ontwikkeling als esports. Een stevige basis voor internationale erkenning die de komende jaren alleen maar zal groeien.”

“Wie nu mee op Heroes Worlds Game Island-boot springt, vaart nog jarenlang mee op een internationale koers”, zegt Anthony Audenaerd, Event Director van Heroes World. “België heeft de beste gaming-opleidingen van Europa en bijzonder veel talent in ontwikkeling en esports, maar blijft vooralsnog het kleine broertje van onze buurlanden. Daar willen wij mee verandering in brengen."

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Jennifer Svedberg-Yen (lead writer voor Game of the Year 2025) op het Game Island-podium voor een Q&A
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Wereldvrede in popcultuurvorm

Zitten ook mee in deze popcultuur-smeltkroes: het Aziatische feest Made in Asia en de westerse popcultuur van het vroegere Heroes Comic Con. K-pop, anime en manga staan broederlijk naast de westerse supersterren Ralph ‘Voldemort’ Fiennes, Matthew ‘Neville’ Lewis en James ‘One Tree Hill’ Lafferty.

Danswedstrijden en bordspelzones. Foto’s in traditionele Japanse kledij of op een Star Wars-speeder. Een geëerde manga-gast naast Marvel- en DC Comics-legenden. Wereldvrede in popcultuurvorm.

Een eerste editie in cijfers

De schaal van Heroes World laat zich ook in cijfers vatten. Tijdens het tweedaagse festival verwelkomde het festival:

Een nieuw hoofdstuk voor de Belgische popcultuur

“Met Heroes World wilden we niet zomaar drie evenementen samenbrengen, maar een plek creëren waar verschillende community’s elkaar kunnen ontdekken”, vertelt Anthony Audenaerd verder. “Het was bijzonder om te zien hoe fans van films, gaming, anime en comics dit weekend samenkwamen. Bezoekers kwamen voor hun eigen favoriete gasten en activiteiten, maar ontdekten onderweg ook nieuwe interesses. Dat is precies de kracht van dit concept en een mooie basis om verder op te bouwen.”

Met de eerste editie van Heroes World zet organisator Easyfairs een nieuwe stap in de ontwikkeling van zijn popcultuurevenementen. Made in Asia behoudt daarbij zijn eigen identiteit en voorjaarseditie, terwijl Heroes Comic Con en GameForce voortaan deel uitmaken van het gezamenlijke festivalconcept in het najaar.

Meer informatie: www.heroes-world.be

Hi-res beelden van de eerste editie zijn terug te vinden in de pressroom.

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\"Anthony
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\n Anthony Audenaerd\n Event director Heroes Belgium, Heroes\n \n
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\"OONA
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\n OONA PRESS\n Press Officer\n \n
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