{ "title": "Heroes World r\u00e9unit trois \u00e9v\u00e9nements majeurs de la pop culture ce week-end \u00e0 Brussels Expo", "modified_at": "2026-10-13 12:03:03", "published_at": "2026-10-13 12:25:00", "url": "https://press.heroes-world.be/heroes-world-reunit-trois-evenements-majeurs-de-la-pop-culture-ce-week-end-a-brussels-expo", "short_url": "http://prez.ly/NTie", "culture": "fr_BE", "language": "FR", "subtitle": "Le nouveau festival ph\u00e9nom\u00e8ne r\u00e9unit Made in Asia, Heroes Comic Con et GameForce sous un m\u00eame toit", "slug": "heroes-world-reunit-trois-evenements-majeurs-de-la-pop-culture-ce-week-end-a-brussels-expo", "body": "

12 octobre 2026 – Les samedi 17 et dimanche 18 octobre, Brussels Expo accueillera la toute première édition de Heroes World. Imaginé par l’organisateur Easyfairs, ce nouveau rendez-vous rassemble sous un même toit Made in Asia, Heroes Comic Con et GameForce, trois événements qui avaient attiré à eux seuls plus de 60 000 visiteurs en 2025. Entre stars internationales (dont Ralph Fiennes, Matthew Lewis et James Lafferty) et un programme foisonnant célébrant le cinéma, les séries, le jeu vidéo, le comics, le cosplay et les objets de collection, le week-end s'annonce incontournable pour tous les passionnés.

Pour guider le public à travers cette offre monumentale, Heroes World a été découpé en plusieurs zones immersives. Rencontres avec des acteurs de renom, compétitions de e-sport, ateliers créatifs, stands de collectionneurs ou animations portées par des clubs de fans : chacun pourra suivre ses passions ou s'initier à de nouveaux univers.

L'événement s'adresse aussi aux familles. À la veille des vacances d'automne (qui débutent le lundi 19 octobre), Heroes World s'impose comme une sortie idéale. L’entrée est par ailleurs gratuite pour les enfants de 10 ans et moins.

De Voldemort à Neville Londubat

Parmi les têtes d'affiche les plus attendues figure l'acteur britannique Ralph Fiennes, célèbre pour ses rôles dans La Liste de Schindler, The Grand Budapest Hotel, Conclave, mais aussi pour son incarnation emblématique de Lord Voldemort dans la saga Harry Potter. Il sera rejoint à Bruxelles par Matthew Lewis, l'interprète de Neville Londubat.

Autre invité phare : James Lafferty, bien connu des fans de séries télévisées pour son rôle de Nathan Scott dans Les Frères Scott (One Tree Hill).

De l'e-sport aux espaces créatifs et aux fan-clubs

Heroes World s'articule autour de plusieurs espaces thématiques :

Made in Asia conserve sa propre identité thématique mettant à l'honneur la culture japonaise, les mangas, les animés et la K-pop. L'événement continuera d'ailleurs d'exister sous sa forme habituelle lors des éditions de printemps. De leur côté, les marques Heroes Comic Con et GameForce s'intègrent pleinement à Heroes World tout en conservant leurs animations phares.

Un nouveau chapitre pour trois rendez-vous incontournables

« Heroes World est bien plus qu'une simple étiquette collée sur une formule qui marche déjà. C'est une véritable version 2.0 de la synergie entre Made in Asia, Heroes Comic Con et GameForce, fruit de plusieurs années de travail. Ce format apporte une meilleure lisibilité du contenu et ouvre la voie à de nouveaux concepts qui ont été minutieusement élaborés. Mais l'essence reste inchangée : un festival chaleureux axé sur la communauté, le partage et la passion de la pop culture, avec des animations spectaculaires et des rencontres uniques. » - Anthony Audenaerd, Event Director de Heroes World

« L'évolution de Heroes Comic Con, Made in Asia et GameForce vers cet événement commun redéfinit ce que doit être un festival de pop culture. Notre mission est de faire vibrer les communautés, de leur offrir une vision d'avenir, de créer du lien et de faire vivre des expériences marquantes. Avec Heroes World, nous créons un vrai lieu de ralliement où chaque passionné trouvera sa tribu pour célébrer les histoires et les personnages sous toutes leurs formes. Ce nouvel événement apporte un vent de fraîcheur tout en s'appuyant sur dix ans d'expertise. Je ne doute pas une seconde que l'expérience sera spectaculaire et inoubliable.» - Anne Lafère, co-CEO d'Easyfairs

Informations pratiques

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\"Anthony
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\n Anthony Audenaerd\n Event director Heroes Belgium, Heroes\n \n
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\"OONA
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\n OONA PRESS\n Press Officer\n \n
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